- SOCIAL MEDIA INTEGRATION
The web is quickly becoming a social platform and Web 2.0 Marketing has now become standard operating procedure when marketing your business. All of the tools that a small business need to establish a Social Media Strategy are available. Some well known social networking sites are Facebook, YouTube, Linkedin, Squidoo, and Twitter. Here at Blue Crab Media, our true passion is Social Media Marketing. We enjoy helping businesses understand the importance of Social Media and helping them integrate it with their current business model.
- LINK BUILDING
Link building is a strategy that is vital to the long term success of your site. There are two types of links that are used. Internal, or on-site, Links mean linking to other pages within your site with specific key word terms. External, or off-site, Links mean linking outside web sites to your web site. I also want to stress that not all external links have the same hierarchy. Just because you have a hundred back links to your website does not mean you will have better page rank. The sites that link to your domain need to be respected sites. Please be careful of companies that say they can get yo”X” amount of back links in a short period of time. Link building is a long term strategy, not a short term fix.
- SEARCH ENGINE OPTIMIZATION
Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a Website from a Search Engine. There are many different parts to good SEO and they should all work well together. Page title and meta tags are not going to be enough to keep your #1 Page rank. A great looking site with all the bells and whistles is great, but if no one can find it, how is it working for you?
- E-MAIL MARKETING
You have a list of clients or customers… “Now What?” Email marketing is going to play a major role in keeping your existing customers. Sending out monthly news letters about specials or new services in your company is key to your success. The thing is, sending out a thousand emails from your regular mail server is not going to work. Some of them won’t be delivered. Most, if not all, of them will be caught in the “spam filter” of the person recipient. At Blue Crab Media, using our E-Mail application capabilities combined with our experience, you can expect a delivery rate of 98% or more.
- PAY PER CLICK
Pay Per Click (PPC) is a great way to get your website in front of the consumer immediately. However, there is research involved and it needs to be done before jumping into any PPC Campaign. One of the main things that must be emphasized is “Keywords”. What keywords are you going to use that best describes your business? What keywords will consumers use to find you? Will it be a phrase or will it be one word? The goal of any PPC Campaign is to bring in targeted customers to your site. Also with PPC you can run multiple ads and see which ones are working better and convert more customers to buyers.