SEO= Search Engine Optimization
While the dead body quote may be a little extreme, it’s the reality of search. When was the last time you went to the second page when searching on Google? If you didn’t find it on page one you searched for it a different way, maybe using different “key words” The search engines algorithms change yearly, sometimes monthly. The reason being is that “SERPS”search engine result pages, want to give the end user the exact information they are searching for. If I’m searching for 3″ Red widgets, I don’t want to go to the second page on Google to find one.
The fact is, effective Search Engine Optimization is a commitment not a campaign. It takes time to learn exactly what your customers are searching for. If a Web Design Company guarantees you results for organic rankings in a certain amount of time I would be a little concerned, because no one knows when your page will start ranking. It could take weeks to months to rank for high demand key words and search terms.