Serving Annapolis / Baltimore and DC
Mobile Marketing Email Marketing Social Media Marketing
Blue Crab Media is an Annapolis based marketing company specializing in online marketing for small businesses. We have helped many small businesses in Maryland establish an online presence and obtain more leads and customers. We don’t just stop at Web design, we also help companies organize a social media campaign that will produce results and help build their Brand. Social Media integration, along with a solid website equals more sales.
Since the dawn of advertising, business have been spending $1000s of dollars every month on ads, hoping to get people to buy from them. They assumed, because the advertising companies told them, that placing ads in the phone book, newspapers, magazines and even on TV that everyone would see it, and a certain percentage of the people would buy it. Well the ad agencies were right, a lot of people did see the ad and a few even bought the product or service. But at the end of the day, businesses were spending entirely to much money on what is called outbound marketing, meaning they were trying to anticipate what people were looking for.
Now let’s jump to the 21st century. The internet and the search engines have made it real easy for your customers to find you. As a matter of fact, if a person finds your company online there’s a good chance they can find reviews,from other customers who used your service, your location and hopefully some content you created about your business.
Now, not only is the internet making it easier for people to find you through the search engines, but it is also giving the consumer an easier way to share their experience with each other through a new medium called Social Media.
So what does this mean???
- We can now target people who are looking for your product or service
- Less money to spend on print ad’s that don’t work anyway.
- Advertising Campaigns that can be turned on or off at an time.
- Can change the look and feel of ads at any time